Retail & Leisure | Eros Christmas Display, London
Retail & Leisure | Eros Christmas Display, London
Retail & Leisure | Eros Christmas Display, London
Retail & Leisure | Eros Christmas Display, London
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Lighting for High Profile Christmas Display Surrounding the Iconic Eros Statue

Project brief

A.C. Special Projects were approached by Wildstone to tender for the supply of lighting fixtures for a high-profile Christmas season display, surrounding the iconic Eros statue at the heart of Piccadilly Circus in London.
 
Based on a concept designed by Wildstone and approved by Westminster City Council, Wildstone developed an eye-catching 'Box of Christmas Presents' to surround the statue. Each side of the octagonal box features a 2.5m by 2.5m high definition LED
screen promoting pre-Christmas marketing campaigns from a number of high profile brand sponsors associated to West End retail.
 
Due to the harsh environment, which required the lighting to be on for 24 hours a day, seven days a week for seven weeks, and be subjected to low temperatures or wet weather, the solution needed to be extremely reliable and IP66-rated.
 
The system A.C. Special Projects specified and installed selects the dominant colours from the video content data feed and then assigns these to the lighting itself, allowing the 'Christmas Presents' to integrate with, and respond to, the colour scheme of the video screen content directly below.

Project details

Equipment

  • Prolights ArchWork fixtures
  • Prolights ArcStrip LEDs
  • Prolights ArcPalm LEDs
  • Prolights LumiPars
  • amBX control system

Services

  • Specification of all equipment
  • Product demos
  • Sourcing and supply of all equipment
  • Project planning
  • Complete installation of all lighting fixtures and control systems
  • Client training and ongoing support

Designer

Wildstone

It was a pleasure to work with A.C. Special Projects, who came up with an effective lighting solution to meet our requirement. The inclusion of a dynamic and complimentary light solution was a high priority for us to maximise the production quality of this year’s #PiccadillyPresents installation, creating a memorable festive display for one of London's most iconic landmarks and perfectly complementing our brand sponsors' content on the LED screens.

Ben Goor, Operations Director of Wildstone

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A.C. Special Projects Ltd. is part of a group of companies worldwide, which includes A.C. Entertainment Technologies Ltd.A.C. Lighting Inc. (North American Sales) and A.C. Lighting Asia KK (Asian Sales).